While the average investment for building a pool varies by region, a base pool will typically range from the mid to upper $30,000s. Size, customized options, automated features, and the cost of finish materials contribute to the total investment of your pool. Our experienced design consultants will create a custom pool that fits your yard, lifestyle and budget. An important fact to realize is that the pool industry is much like the home building industry in that there are tract/production homebuilders, custom/tract homebuilders and custom homebuilders. However when it comes to pools, many people think all pools are created equal…. a pool, is a pool, is a pool. NOT SO. A tract pool, or cookie cutters as they are called in the pool industry, is cheaper than a custom pool, just like a tract home is cheaper that a custom home. This is not because the custom builder makes more profit, but instead, are usually more experienced, use better quality products/materials, employs highly skilled contractors and provides better warranties, communication and customer service. Choose wisely.